Does everyone have 15 minutes of fame? Lovely idea, but we don’t think so. It’s certainly not true in the corporate environment, and 15 minutes of fame wouldn’t satisfy the ongoing needs of a business. Don’t be afraid to try, though, and keep trying! Treated with respect, creativity and professionalism, media relations can do wonders for your business.
Small- and medium-sized enterprises (SMEs) often miss out on the PR front. Either through fear, through neglect, or through thinking that there’s nothing significant to communicate.
True, large organisations have more to say and quoted companies are more newsworthy – but with some lateral thinking and a focused approach, SMEs can make important impacts on the public’s perception and the media’s treatment of their activities.
Writing articles for your website and other websites which influence traffic to yours is also an important part of search engine optimisation (SEO).
Marketing Flex doesn’t pretend to compete with traditional PR agencies which manage big brands. What we can do, however, is to help SMEs to devise a targeted approach to public relations and a realistic, effective and manageable feed into influential communicators.
Let’s talk about PR and articles for the web
What does your company have to say? Who do you want to say it to? We need to devise a target media list (including websites), understand and respect their audience and give them newsworthy items which will ignite interest and reaction. We can help features writers to create great articles and supplements. We should use your case studies to inspire and influence others.
We’re seeking awareness of your business, education of your audience, credibility of your brand and third-party endorsement of what you stand for.
OK, let’s go… ‘Hold the front page!’