Obviously we would advocate using a professional copywriter, but we’re happy to share some tips to help you review your text.
- Get to the point. You only have seconds to capture your reader’s attention so don’t waffle, particularly at the beginning.
- Review your copy. Write it, then leave it and come back to it later. If at all possible, leave it overnight or for a few days before reviewing it.
- Get the grammar right. Although it seems these days the standard of grammar is slipping, it’s still very important to a lot of people. If you can avoid people ‘tripping up’ in your prose, do so.
- Use an active voice wherever possible. Say “I can achieve this for you in a week” rather than “This can be achieved in a week”.
- Read your copy out loud. If it doesn’t sound right when you say it, it won’t read right either.
- Listen to WII-FM: not a radio station but the question What’s in it for me? Your reader will be more engaged if you tell them how they benefit.
- Make sure your headline tells the story.