It’s not just about ‘smelling pistakes’!
Poor grammar, inconsistencies and errors in your otherwise carefully-crafted copy can cause the reader to:
- Switch off
- Dismiss you
It’s not just a question of spelling mistakes – although sadly you’ll see plenty of these in marketing material, despite the ubiquitous spellchecker (which, incidentally, is useful but FAR from reliable). Quite simply, poorly-worded copy and ‘typos’ can ruin your reputation, destroy your marketing and cost you thousands of pounds in re-print costs. At best, someone will tell you. At worst they’ll tell Terry Wogan, Graham Norton or The Times!
Marketing Flex, proofreaders, editors and copywriters, can check your prose for errors and consistency.
Let us know how we can help you.